Harnessing the power of blogging as a way to transform your small business or nonprofit works best if you know what your company is about. Learn how to establish your company as an expert in your industry with simple, user-friendly tools that allow you to make updates to your online presence easily. This class will start with introducing you to the mechanics of blogging. Then it will go into creating engaging posts and incorporating blogging tools to help increase your posts' chances of being found or read on a search engine, such as Google. Finally, you will learn about developing a schedule to keep you accountable with publishing. Note: This class is held in a computer lab. However, participants can bring their laptops. To maximize use of class time, students who use a lab computer and have an existing blog should come equipped with password access to their site.