Marketing videos can go viral, but few have the impact to do so. In this class, learn about the pros and cons of YouTube, Vimeo, as well as native video on Facebook. In addition, you'll get an introduction to free and low-cost phone apps and free multimedia tools you can download to create compelling marketing to boost your brand recognition. Details on these tools will intertwine with information on basic story concepts and behind-the-scenes preparation to help polish your message. Note: This class is held in a computer lab. However, participants are encouraged to bring their laptops so they can explore some of the audio and video programs that will be discussed in class.