Take your knowledge of marketing to a new level. These concepts are what the best marketers use for designing marketing strategies that improve performance and return. Gaining these advanced marketing concepts will enable you to develop more effective marketing campaigns and results. Forget the fads, dump the buzz words. Come away with an advanced level of proven marketing knowledge you will start using on Monday morning, and every week thereafter. Acquire expertise in RFM analysis, the 80/20 Principle, and the impact of price on sales. Registration closes the Wednesday prior to the class start date.