Twitter is a unique, but often under-utilized social media tool for many businesses that can help attract prospective clients as well as position you or organization as an expert in your industry. Learn the basics of using this platform, including how to craft effective messages, incorporate video, and drive traffic to your website or blog to grow your brand. Note: This class is held in a computer lab. However, participants can use their own laptops. To maximize use of class time, students who use a lab computer and have an existing Twitter account should come equipped with password access to their page.